LINCOLN'S RE:STYLE YOUR DRIVE APP
APP FOR SOCIAL MEDIA
UX + UI design, animation
As a social media extension of Lincoln Motor Company's Luxury Uncovered national tour, AMCI developed an app to record and restyle consumer's test drives.
The in-car camera records several four-second clips of the driver, the driver selects three clips and their preferred filter - Craft, Flow or Inspire - each with its own animation and music selection that reflects the Lincoln brand. The app then edits the clips with footage of their chosen car to create a fun, stylized 15-second clip for the driver to share with friends and family on social media.
As Associate Creative Director on the project, I led the design of the various UIs and animation while managing a copywriter.