How do you take a solitary car ride and turn it into something social and shareable?
 

Working with AT&T Connected Car, we partnered with Honda and Toyota to showcase how AT&T's In-Car Wi-Fi connects people wherever the road takes them, through two campaigns "Get Out & Stay Connected" (Honda) and "Hitch a Ride Sweepstakes" (Toyota).

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The campaigns paired a national sweepstakes with influencer-led storytelling, giving one winner a new Honda Passport and sending them on a trip to Jackson Hole, Wyoming, and another couple on a scenic drive down the California coast in a new Toyota 4Runner. Each journey highlighted the joy and ease of staying connected with AT&T's in-car Wi-Fi, with entertainment from Warner Media Ride, even miles from anywhere. 

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From creative direction to scripting, influencer partnerships, and on-set direction, I oversaw every phase of production.

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Each campaign drew over 26,000 entries, 159K visits, and a 45% opt-in rate, successfully positioning AT&T In-Car Wi-Fi as the feature that turns any trip into a shared experience.