CHEETOS® Mac ‘N Cheese needed a way to break through in a crowded category and connect with a Gen Z audience. The opportunity: tap into what makes CHEETOS fans distinctive—their bold self-expression.
 

With macramé trending in fashion, we saw a chance to twist the idea in a way only CHEETOS could. In partnership with FleishmanHillard and designer Coral Castillo, we created the MAC’ramé Collection—a limited-edition capsule that merged handmade macramé with iconic CHEETOS design cues.
 

The collection included custom MAC-Top sneakers and an updated Fanny MAC, both designed with playful, brand-forward details (cheetah print, noodle-inspired elements) and built to live at the intersection of fashion and food culture.

We launched the collection with an earned-first approach, activating press, influencer partnerships, and a digital giveaway hub. An editorial-style photoshoot and social content brought the collection to life across owned and paid channels, while creators showed how they styled the pieces in the wild.
 

The campaign drove significant buzz and participation, with over 130K entries for a limited run of products, 2.9B+ impressions, and strong engagement across social—proving CHEETOS Mac ‘N Cheese could show up credibly in culture, not just the grocery aisle.