NICKELODEON RESORTS EXPERIENCE
MASTER PLAN FOR ENTERTAINMENT-DRIVEN RESORT
Master plan + programming, branding,
conceptual art direction, UX + UI design
Nickelodeon hired BRC Imagination Arts to design and develop a vision and masterplan for several U.S.-based Nickelodeon Resorts. We worked closely with the team at Nickelodeon to create a destination that captured the essence of their brand and would be relevant for multiple generations. In addition to helping to establish the programming of the resort, I developed a concept resort website and pitch presentation for the client to raise funding and attract developers. I worked directly with the client to establish a new brand look that differentiated itself from the television brand to show the unique qualities of this location-based entertainment project.
Visitor experience created, developed and produced by BRC Imagination Arts, brcweb.com