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Website redesign  

Strategy, UX + UI

The AMCI Global’s website redesign was part of a larger, internally-led rebranding effort. Over the past 30 years, AMCI has grown from an automotive testing facility focused on rating vehicle safety, to training automotive dealers to be better brand advocates and bringing automotive experiences closer to consumers with innovative experiential marketing programs. 

The challenge was how to tell AMCI’s story without revealing sensitive client case studies. Our solution was to highlight the broader story of each division and then drill down into thought leadership stories that give the company’s overall point of view on hot topics in the automotive industry. You can view the project at

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