How do you take a traditionally solitary experience - a car test drive - and turn it into something highly unique, shareable, and brand-building? For Lincoln Motor Company’s Luxury Uncovered national tour, we set out to do just that with the Re-Style Your Drive app.
 

The in-car camera captured several four-second clips of each driver. Participants then selected three clips and applied one of three custom filters, Craft, Flow, or Inspire, each paired with animations and music designed to reflect Lincoln’s brand ethos. The app automatically edited their chosen clips with sleek footage of their vehicle, producing a polished, 15-second highlight reel ready to share with friends and family on social media.
 

By turning a personal test drive into dynamic, shareable content, Lincoln was able to amplify each individual’s experience into authentic, peer-to-peer brand storytelling.
 

As Associate Creative Director, I led the design of the app’s UI and branded animations while managing a copywriter to ensure the voice and visuals embodied Lincoln’s premium positioning.